The rapid growth of e-commerce platforms and purchasing agent services has transformed the way consumers shop. However, this evolution has also brought new challenges in terms of consumer rights protection. The Consumer Protection Law (CPL) serves as a crucial legal framework to safeguard consumers' interests, but its implementation in the digital marketplace has encountered various practical issues.
Online shopping platforms and purchasing agent services have adopted several practices to comply with the CPL. These include:
Despite these efforts, several challenges persist in the implementation of the Consumer Protection Law on these platforms:
To address these challenges, the following recommendations are proposed:
The Consumer Protection Law plays a vital role in ensuring fair and transparent transactions in the digital marketplace. While online shopping platforms and purchasing agents have made significant strides in adhering to the CPL, persistent challenges such as cross-border enforcement, counterfeit goods, and data privacy issues necessitate ongoing improvement. By adopting stronger measures and fostering international cooperation, stakeholders can better protect consumers and foster a trustworthy e-commerce environment.