The Story of Supreme

2025-02-21

Supreme, the iconic streetwear brand, was founded in 1994

Origins and Inspiration

James Jebbia opened the first Supreme store on Lafayette Street in downtown Manhattan. The brand was inspired by the skateboarding culture
Rise to Fame

The brand's signature red box logo, designed by artist Barbara Kruger, became a symbol of urban cool. Supreme's limited-edition releases created a cult following, with fans camping out overnight to get their hands on the latest drops. Over time, Supreme expanded beyond clothing, offering accessories, skateboards, and even home goods.

Collaborations and Cultural Impact

What truly set Supreme apart was its ability to bridge different worlds. Collaborations with brands like Nike, Louis Vuitton, and The North FaceKawsTakashi Murakami, further cementing its place in art and pop culture.

A Global Empire

Today, Supreme operates stores in major cities worldwide, including Tokyo, London, and Paris. Despite its global success, the brand has remained true to its roots, maintaining its edgy aesthetic and commitment to skate culture. In 2020, Supreme was acquired by VF Corporation, marking a new chapter for the brand.

Supreme's journey from a small skate shop to a cultural powerhouse is a testament to its ability to stay relevant and innovative in an ever-changing world.

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