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Founded in 1906qualitycomfort
One of the key aspects that set New Balance apart is its commitment to innovation. In the 1970s, the brand introduced the now-iconic Trackster, the first running shoe to feature a rippled sole with different widths. This innovation marked a turning point for New Balance, establishing it as a serious player in the athletic footwear industry. Unique among its competitors, New Balance has maintained a significant portion of its manufacturing in the United States. The brand’s "Made in the USA"
New Balance has always emphasized the importance of fit and performance. Unlike many brands that focus solely on trends, New Balance designs its footwear to cater to a wide range of foot shapes and sizes. With options for different widths and extensive cushioning technologies, the brand ensures that every step feels comfortable and supported. While New Balance began as a brand for athletes, it has seamlessly transitioned into a lifestyle brand. Its sneakers are now a staple in streetwear fashion, admired for their timeless design and versatility. Despite this evolution, the brand has never compromised on its core values of quality, comfort, and performance. Today, New Balance continues to innovate, blending cutting-edge technology with classic design. The brand remains committed to sustainability, striving to reduce its environmental impact through eco-friendly materials and manufacturing processes. With over a century of experience, New Balance is not just a brand—it’s a legacy built on passion, innovation, and a relentless pursuit of excellence.Innovation at Its Core
Made in the USA
A Focus on Fit and Performance
From Athletes to Everyday Wear
Looking Ahead