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Founded in 1947 by Erling Persson in Västerås, Sweden, H&M
What sets H&Mfashion-forward and quality garments at affordable prices. The brand is known for its quick adaptation to the latest trends, making high fashion accessible to a broad audience. This fast-fashion model allows H&M to bring runway-inspired designs to the masses in a matter of weeks.
In recent years, H&MConscious Collection, which uses organic and recycled materials. The brand is also part of the global movement to reduce textile waste, encouraging customers to recycle old clothes at their stores in exchange for discounts on future purchases.
Moreover, H&Msustainable production methods, aiming to use 100% recycled or sustainably sourced materials by 2030. The company has also set ambitious goals to become climate-positive, striving to reduce its carbon footprint across its supply chain.
With over 5,000 stores in more than 70 countries and a robust online presence, H&M
Looking ahead, H&M