Founded in 1949 by Kihachiro Onitsuka, Asics has grown into one of the most respected names in the athletic footwear and apparel industry. The name Asics is an acronym derived from the Latin phrase "Anima Sana In Corpore Sano", which translates to "A Sound Mind in a Sound Body". This philosophy has been at the core of the brand's mission since its inception.

Humble Beginnings

Onitsuka started his company with the goal of helping young people lead healthier lives through sports. The first product was a basketball shoe, designed to provide better support and stability. The company quickly gained attention for its innovative designs and quickly expanded into other sports, including running, volleyball, and wrestling.

Innovation and Global Expansion

In the 1960s, Asics began to gain international recognition, particularly after the 1964 Tokyo Olympics, where athletes wearing Asics shoes performed exceptionally well. The company continued to innovate, introducing technologies like the Gel Cushioning System

By the 1990s, Asics had established itself as a global leader in athletic footwear, with a strong presence in both professional and amateur sports. The brand's commitment to quality and performance has made it a favorite among athletes worldwide.

Modern Day Asics

Today, Asics continues to push the boundaries of athletic footwear and apparel. The company invests heavily in research and development, ensuring that their products meet the needs of athletes at every level. From professional marathon runners to weekend joggers, Asics offers a wide range of products designed to enhance performance and comfort.

Beyond its product offerings, Asics is committed to promoting a healthy and active lifestyle. The brand sponsors numerous sporting events and initiatives aimed at encouraging people to get moving and stay fit.

Conclusion

From its humble beginnings in post-war Japan to its current status as a global athletic powerhouse, Asics has remained true to its founding principles. By combining cutting-edge technology with a deep understanding of athletes' needs, Asics continues to inspire people to achieve their best, both on and off the field.