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Asics, a renowned global sportswear brand, has a rich history that dates back to 1949. Founded in Kobe, Japan, by Kihachiro Onitsuka, the brand was initially named "Onitsuka Co., Ltd." with a mission to uplift the spirits of Japanese youth through sports in the post-war era.
The name "Asics" is an acronym derived from the Latin phrase "Anima Sana In Corpore Sano," which translates to "A Sound Mind in a Sound Body." This philosophy lies at the heart of the brand, emphasizing the importance of mental and physical well-being. From its inception, Asics aimed to create high-quality athletic footwear that would enhance performance while promoting a balanced lifestyle.
Asics has been a pioneer in athletic footwear technology. In 1953, the brand introduced its first breakthrough innovation, the "Marup" shoe, designed specifically for basketball. This shoe featured a unique suction cup design on the sole to improve traction, revolutionizing the game. Over the decades, Asics continued to innovate, introducing the Gel cushioning system in the 1980s, which provided unparalleled shock absorption and comfort.
Throughout the years, Asics expanded its reach beyond Japan, becoming a trusted brand for athletes worldwide. From marathon runners to tennis players, Asics has equipped countless sports enthusiasts with gear that pushes the boundaries of performance. The brand's commitment to quality and innovation has earned it a reputation as a leader in the sportswear industry.
In recent years, Asics has also embraced sustainability, recognizing the importance of protecting the environment. The brand has launched eco-friendly initiatives, such as using recycled materials in its products and reducing its carbon footprint. Asics continues to strive for a harmonious balance between performance and sustainability, ensuring that its legacy endures for future generations.
Asics' journey is a testament to the power of perseverance, innovation, and a steadfast commitment to quality. From its humble beginnings in Japan to its global influence today, Asics remains dedicated to its founding philosophy of nurturing both the mind and body. Whether you're a professional athlete or a weekend warrior, Asics is here to support your journey toward a healthier, stronger you.