In the early 20th century, Burberry gained prominence for equipping explorers and aviators, including Ernest Shackleton and later military officers in World War I. The brand's trench coat, originally designed for British soldiers, became a civilian wardrobe staple. The distinctive checks and tartan lining, introduced in the 1920s, further cemented its status as a cultural symbol, representing sophistication and practicality. By mid-century, Burberry had expanded into scarves, fragrances, and accessories, making it a global luxury powerhouse.

Modern Reinvention

The 21st century saw Burberry embracing digital-first strategies under creative leaders like Christopher Bailey and Riccardo Tisci. Notably, the brand pioneered "see-now, buy-now"detailed spreadsheet

Commitment to Sustainability